Nowadays Italy, France, Japan and China are major producers in the world’s $100 billion eyewear industry – but go back to the 1700s and Britain was one of the first countries in the world to start building a thriving optical industry.

William Morris Eyewear was launched in 1996 to build on that great heritage, combining meticulous craftsmanship with contemporary design. Working out of London, the brand’s designers favour a distinctively striking aesthetic.


Designed in London by a young team proud of the Made in Britain heritage that once saw glasses made in England exported around the world, William Morris eyewear embodies the precision of execution that was such a mark of those early spectacles.

The variety of their styles, however, would have their 18th century predecessors blinking in surprise.

William Morris frames offer dazzling diversity, from boldly defined styles with versatile appeal to delicate shapes showcasing a spectrum of colours. Purchasing from William Morris is more than a transaction; it’s arguably an investment in wearable art. Beyond aesthetics, it ensures the protection of your eyesight, making it a wise choice for long-term eye health.


It’s easy to transform any William Morris frames into sunglasses.

And by integrating high-quality UV protection lenses into William Morris frames, you marry the pleasing craftsmanship of the brand’s designs with the practicality of 100% UV protection.

This fusion not only honours William Morris’s legacy of artistic integrity but breathes new life into contemporary eyewear, offering wearers both aesthetic pleasure and essential eye care.


We are an authorised retailer of William Morris eyewear.

Book a styling appointment with one of our expert dispensing opticians – who’ll help you find just the right frames to suit you.






It is seldom that you find real customer care these days but Whitby & Co went above and beyond in finding the right glasses and lenses for me.
The optometrist and dispensing optician were both hugely knowledgeable and took the time to try different possibilities to find exactly the right solution.
Ed Moore – Whitby & Co. Patient
Fabulous! Super comprehensive eye exam, extremely attentive and answered all of my questions and really reassured me about any concerns I had.
10/10 recommend!
Lauren Warner – Whitby & Co. Patient
Whitby & Co have been my opticians for 20 years and their service has never been anything less than excellent.
Matt P – Whitby & Co. Patient
I was here because of problems with my eye (infection). I was on vacation from Germany and I had to find a doctor very fast. Mrs Lavinia de Souza helped me a lot. It was perfect. She had the newest optical machines and I could see my eyes in 3D at the monitor. She explained me everything very good.
MB – Whitby & Co. Patient

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