Nowadays Italy, Scandinavia, Japan and the US are all major producers of eyewear – but go back to the 1700s and Britain was one of the first countries in the world to start building a thriving optical industry.

William Morris Eyewear was launched in 1996 to built on that great heritage. Adding impeccable craftsmanship to a dedicatedly and distinctively British design aesthetic has gained them a global fanbase. Working out of London, the brand’s designers continue to innovate and delight.


Crafted with the meticulous attention to detail that is characteristic of this globally-selling British brand and inspired by the elaborate floral designs of that 19th century titan of design, the artist William Morris, this collection is a celebration of artistry and inventiveness.

Imagine basking in the warm glow of the sun, say the design team, adorned in eyewear that not only shields your eyes impeccably but adds an intense individuality to your look. The Sun Collection the team has produced expertly blends form and function, offering a range of stunning frames that not only provide exceptional UV protection but also makes a nicely insouciant  fashion statement.

It’s not much of an exaggeration to say that when you buy from William Morris you’re making an Investment rather than just a purchase. Arguably, you’re investing in wearable art. And, of course, you’re protecting your precious sight, now and for years to come.

Time to Rock and Royal

Strut London’s streets in style, urges the alluring video on the William Morris website celebrating their new collection.

Testimony to the brand’s endless creativity, the Rock and Royal designs radiate luxury, individuality, and vibrant confidence.

Ready to Rock & Royal?


We are an authorised retailer of William Morris eyewear.

Book a styling appointment with one of our expert dispensing opticians – who’ll help you find just the right frames to suit you.







My opticians for years, the service is 5 star, every time. The team is highly knowledgeable and takes great care in all it does. Great choice of specs, too.
Emma Mugridge – Whitby & Co. Patient
Very good annual check by experienced and friendly lady optician.
I have been a client for many years which is I think testimony to the worth of the organisation.
Daniel Gowan – Whitby & Co. Patient
Absolutely excellent service - this is my favourite opticians.
Great customer service - all the staff are welcoming, friendly and engaged.
Maryam the dispensing optician who helped me choose my frames was lovely. Listens to what you like but also gets you to try a few different options that you might not select yourself. In my case, one of which I ended up choosing and am super pleased with :).
The follow up service is also second to none. Highly recommended
Alex S. – Whitby & Co. Patient

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